Australian beef is now available in Canadian stores at significantly lower prices compared to Canadian beef, causing concerns among local producers and delighting budget-conscious consumers. Tyler Fulton, the president of the Canadian Cattle Association, mentioned that the Australian beef option has been present for years but has recently gained more consumer visibility, especially for steak cuts.

Fulton explained that several factors contribute to the price gap, with the Australian production model being grass-based and leaner, lacking the marbling that Canadian beef is preferred for. Additionally, retailers may be using a ‘loss leader’ strategy to offer imported beef at lower prices.

Since the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) took effect in 2018, Australia has had increased access to the Canadian beef market. Fulton noted that while Canadian producers benefit from the same agreement in countries like Japan and Vietnam, the imported beef serves a short-term need and does not match Canadian standards in terms of quality.

Shoppers at Loblaws-owned stores in Regina shared their perspectives on the affordability of Australian beef compared to local options. Some consumers, like Karen Novak, have shifted away from beef due to high prices, while others, like Jordan Fieseler, opt for bulk purchases from local producers.

Loblaws responded to the pricing differences by emphasizing their commitment to supporting Canadian producers while providing customers with choices. Fulton expressed optimism about the growth opportunities for domestic producers, highlighting the recent increase in the Canadian beef cow herd and the potential for continued expansion in the sector.