Strictly Come Dancing judge Craig Revel Horwood has taken on a new role outside the ballroom. Known for his precision, he is now delving into the peculiar and meticulous habits that Brits have when it comes to their homes.
Recent research reveals that a significant majority of Brits, about four out of five, are particular about various aspects of their domestic spaces, from the way towels are folded to the contentious use of overhead lighting and the reverence for a cherished armchair. With his sharp attention to detail and flair for the extravagant, Craig is deemed the perfect fit to champion the intricacies of household fussiness.
A survey of 2,000 adults highlighted that 80% of respondents admit to having specific preferences regarding tidiness, ornament placement, décor choices, and personal touches in their homes.
Certain behaviors such as prohibiting feet on sofas, ensuring cutlery is always returned to its designated spot, and never leaving the house without making the bed were identified as key priorities by many participants.
Sofology, an interior brand, conducted the research and has appointed Craig Revel Horwood as its ‘Head of Fusstomer Experience.’
In his new role, Craig expressed enthusiasm, stating, “I am loving my role as head of fusstomer experience, darling. It is brilliant – I’ve never been the head of anything before, but now I feel very, very important. Everyone knows I’m not afraid to speak my mind, my standards are sky-high, and I expect nothing less than fabulous. So really, I was the ONLY person for the job.”
The study also found that 82% of individuals believe there is nothing wrong with being particular about the appearance of their homes. Additionally, 60% reported having their own distinct way of doing things and are unwilling to change it for anything in the world.
Partners were identified as the most common rule-breakers, causing frustration, dissatisfaction, and even anger among homeowners, although 25% choose to remain silent when their rules are disregarded.
Interestingly, the survey revealed that people’s meticulous tendencies extend beyond daily irritations and intensify when anticipating guests, with respondents spending an average of 44 minutes preparing their homes for visitors.
Sofology’s spokesperson emphasized the importance of catering to the needs of their “fusstomers,” stating, “We celebrate the art of choosing well, and that starts with embracing our fusstomers. We’re as much a devil for the details as even the fussiest of customers. Because everyone deserves a home that reflects their unique style, and we’re proud to meet even the fussiest standards.”
