After a prolonged wait, Virgin Media users have received exciting news this week. Starting from Wednesday, April 1, Sky Atlantic will be available to Virgin TV 360 and Stream box customers at no additional cost. This addition comes without a price increase, offering viewers access to popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus. Customers can easily tune in by visiting channel 111 on the Virgin TV platform, with the added bonus of on-demand and Virgin TV Go access to Sky Atlantic content.

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, expressed, “Our commitment to providing seamless entertainment at great value is evident in the inclusion of Sky Atlantic on Virgin TV. This channel showcases captivating drama and compelling stories from both the UK and US, delivering some of the most talked-about moments in television. Now, over a million Virgin TV customers can enjoy Sky Atlantic without any extra cost or necessary action.”

In addition to the Sky Atlantic launch, Virgin TV customers have more to celebrate. The provider has announced a complimentary major content upgrade for all TV customers, granting access to Virgin’s TV Ultra HD channel until Sunday, April 12. This upgrade offers a nightly lineup of ad-free entertainment, featuring family-friendly movies, iconic rock performances, and a diverse range of documentaries.

Among the highlighted movies and series are Playmobil: The Movie starring Daniel Radcliffe, The Invisible Man with Emmy winner Elisabeth Moss, season one of Cobra Kai, and The Last Turtles, a documentary series focusing on the Dominica Sea Turtle Conservation Organisation’s work. Music enthusiasts can enjoy Rolling Stones: Olé Olé Olé – A Trip Across Latin America, documenting the band’s journey through South America and Mexico leading up to their historic concert in Cuba.