Virgin Media O2 users are being warned to stay vigilant as a concerning new scam is on the rise. The telecommunications company has issued an alert after observing a significant increase in fake call center numbers generated by artificial intelligence targeting individuals.

Reports indicate that millions of people may have already fallen victim to calling these fraudulent numbers, connecting them to cybercriminals aiming to steal sensitive information, such as bank details.

It is estimated that approximately 13% of UK consumers have encountered fake customer service numbers through search engines or AI tools, highlighting the scale of the issue.

Virgin Media has revealed that criminals are exploiting AI technology to present fake phone numbers, websites, and search results to consumers seeking to contact reputable brands, ultimately leading to data theft and fraudulent activities.

As more individuals rely on AI-generated results for information, hackers have found an ideal opportunity to deceive unsuspecting users. To combat this threat, Virgin Media emphasizes the importance of using authentic service numbers provided on official company websites, applications, or bills.

For those needing assistance from O2, the recommended contact method is dialing 202 from an O2 device, while Virgin Media customers should call 150 from their landline. Caution is advised when encountering numbers from search engines, social media, or AI tools.

Furthermore, individuals are advised against sharing security codes or personal information with unsolicited callers, regardless of their claimed identity. Murray Mackenzie, Director of Fraud Prevention at Virgin Media O2, highlighted the risks associated with fraudulent activities facilitated by AI tools, urging the public to report suspicious numbers to prevent scams effectively.

Virgin Media O2 is proactively taking measures to safeguard customers by identifying and blocking known scammer numbers on the network, with AI technology flagging over 1 billion suspicious calls to date. To bolster these efforts, the public is encouraged to report dubious numbers to 7726 for swift action against scammers.