Virgin Media is rolling out a significant upgrade for its TV platform users, enhancing their viewing experience with three new bonus channels. The telecoms giant has collaborated with Rakuten to introduce three Free Ad-Supported Streaming Television (FAST) channels this month.

The new channels include Rakuten TV Drama on channel 462, offering popular movies like The Big Short, Gosford Park, and JFK. Additionally, Rakuten TV Comedy on channel 463 provides content such as Big Momma’s House, The Internship, and Bedazzled for viewers to enjoy beloved comedies. Lastly, Rakuten TV: Sci Fi on channel 464 promises a diverse selection of content from otherworldly realms.

This entertainment boost is automatically available to Virgin TV 360 and Flex users at no extra cost, with no action needed from customers. All channels are conveniently accessible through Virgin Media’s TV guide and can be easily found using voice control search.

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the company’s commitment to providing exceptional content and value to customers. He highlighted the addition of these new streaming channels as a way to deliver unmissable entertainment, including Hollywood blockbusters, without any additional charges.

With this latest enhancement, Virgin TV customers now have access to a total of 40 FAST channels, expanding their entertainment options. While a monthly subscription fee is required for Virgin Media TV access, the channel lineup now offers superior content compared to free services.

This move underscores Virgin Media’s dedication to enhancing the viewing experience for its customers, offering a diverse range of content at no extra cost.