Sky TV customers should mark their calendars for Wednesday, February 11, as a major announcement is set to take place in central London. The UK broadcaster has hinted at significant developments on the horizon in an invite sent to Mirror Online. While speculation swirls around the nature of the announcement, it is likely to focus on content rather than new hardware.

While a hardware refresh is not entirely ruled out, the emphasis is expected to be on content, especially with the impending launch of HBO Max in the UK. Sky customers are anticipated to gain access to HBO Max content at no extra cost, with a potential unveiling of new content strategies and bundle offerings during the event.

Analysts foresee a challenging year ahead for Sky, with a shift towards positioning itself as a connectivity provider, emphasizing broadband and mobile services. The event coincides with HBO’s launch in key European markets, indicating a changing landscape where telecom providers are expected to intensify their TV offerings to compete with Sky.

Live updates from the event will be provided by Mirror Online, beginning at around 10 am on February 11.