Morrisons is offering more than 27 tonnes of carrots for customers to give to Rudolph and his companions.
From December 20 until Christmas Eve, shoppers can receive a complimentary carrot from the “Naturally Wonky” selection, while supplies last. These carrots might have slightly unconventional shapes or sizes.
Chris Smith, Root Veg Senior Trader at Morrisons, stated: “Christmas is a time for spreading happiness and joy, so we are thrilled to provide our young customers with a free wonky carrot to leave out for Rudolph and friends on Christmas Eve.”
“Our Naturally Wonky range supports local farmers, minimizes waste, and offers customers a cost-effective option that still tastes delicious.”
This initiative coincides with various major UK supermarkets reducing the price of Christmas vegetables to just 5p, including potatoes, carrots, parsnips, cabbage, and Brussels sprouts. The complete list of discounted Christmas vegetables can be found below.
