Lidl has introduced a new self-scanning feature on its loyalty app to streamline the checkout process for customers. This update allows shoppers to use their smartphones to scan items before making a payment at the counter. The feature was initially tested in four stores earlier this year and is expected to be rolled out more widely next year.

The supermarket chain has applied for a trademark in Europe and the UK for “Lidl & Go,” focusing on digital payment and scan-and-shop systems within its stores. Shyam Unarket, Customer Relations Director at Lidl GB, emphasized the company’s commitment to enhancing the digital shopping experience by integrating payment functionality into the Lidl Plus app.

Whether customers prefer using traditional checkouts or self-service options, Lidl aims to offer flexibility and convenience in the shopping process. In other news, Lidl has been recognized as the most affordable supermarket by Which? for the second time recently, surpassing Aldi in terms of pricing. According to Which? analysis, a shopping list of 70 items at Lidl cost £120.46 on average in October, slightly lower for Lidl Plus members at £120.38, compared to Aldi’s average cost of £121 for the same items.

Additionally, Tesco shoppers would have spent £134.89, or £133.38 with a Clubcard, while Sainsbury’s customers faced a total bill of £139.68, or £136.79 with a Nectar card in the previous month. Which? conducts price comparisons on a broader list of 187 items, excluding Aldi and Lidl due to their smaller product range compared to other supermarkets.