EE is offering discounts on smart TVs ahead of the 2026 FIFA World Cup to help football enthusiasts enhance their viewing experience. In addition to the discounts, customers who purchase a TV from EE’s website before the World Cup ends on July 19 will have the chance to win tickets to a Home Nations football match in the UK. Winners can select a match of their choice among England, Scotland, Wales, or Northern Ireland games scheduled between September and December.
The promotion includes significant price cuts of up to £500 on popular TV brands like Samsung, Sony, LG, and Hisense. For example, customers can purchase the high-end Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV at £1,999, reduced from £2,499, and receive up to 20% Cashback from Samsung. On the more affordable end, the Hisense A7QTUK QLED AI Smart TV is available starting from £309, featuring QLED Colour technology and AI 4K Upscaler for enhanced picture quality.
Additionally, customers can enjoy free tickets to a football match of their choice between September and December 2026 by purchasing a smart TV from EE’s website before July 19. The sale also includes Samsung’s Crystal UHD U8020F 4K Smart TV, offering enhanced 4K visuals and vibrant audio with the Crystal Processor, starting from £229. This TV is ideal for sports viewing, ensuring smooth and clear picture quality even during fast-paced action with Samsung’s Motion Xcelerator technology.
Furthermore, EE’s competition extends to the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249, known for its stunning 4K Ultra HD visuals, Dolby Vision, Dolby Atmos-powered sound, and 20W speaker output. The sale coincides with a 20% discount deal on Sky’s Glass smart TVs and the launch of Amazon’s Ember Artline model with up to £270 off.
For customers deliberating on their TV choice for EE’s Home Nations tickets competition, the Hisense A7QTUK model has received positive feedback, with one customer praising its crisp picture quality and sound performance. Despite mixed reviews, many customers have expressed satisfaction with the TV’s overall performance and value, making it a popular choice among consumers.