Cadbury has recently reduced the size of its Mini Eggs bags from 80g to 74g while maintaining the same price, leading to customer dissatisfaction. This practice, known as shrinkflation, involves decreasing product size while keeping prices constant. Prices for Cadbury Mini Eggs vary among different retailers, with prices ranging from £1.74 at Asda to £2.36 on the Cadbury website.

Mondelez International, the parent company of Cadbury, attributed the size reduction to increased production costs. According to a spokesperson, rising input costs for ingredients like cocoa and dairy have led to the decision to slightly reduce the weight of Cadbury Mini Eggs bags to maintain competitiveness without compromising taste and quality.

In response to the size reduction trend, food policy expert Gavin Wren highlighted similar occurrences with Nestle products, questioning the continuous decrease in product weights. Nestle defended its actions, stating that product ranges and prices are determined based on manufacturing costs, ingredient prices, and consumer preferences.

The Mirror has reached out to Mondelez for further comments on the matter. This downsizing trend has also been observed with other products, such as Quality Street, which saw a reduction in weight from 600g to 550g during the Christmas period.