Apple has had a bustling week unveiling a range of new products, including the iPhone 17e, upgraded iPad Air, and new MacBook Pro models featuring M5 processors. The latest announcement from the tech giant introduces the MacBook Neo, a laptop with a more affordable price tag of just £599, offering a colorful design and impressive performance.

Compared to the latest MacBook Air, the MacBook Neo comes at a significantly lower price point, being £500 cheaper. This model is powered by Apple’s A18 Pro-series smartphone processor and is capable of meeting daily digital needs, running macOS with access to popular applications like Microsoft Word and iMovie.

With over 15 hours of battery life, the MacBook Neo is highly efficient and includes features like two USB-C ports, a 1080p FaceTime HD camera, Touch ID fingerprint scanner, dual side-firing speakers with Spatial Audio and Dolby Atmos support, a Magic Keyboard, and Multi-Touch trackpad. Available in Silver, Indigo, Blush, and Citrus colors, the MacBook Neo is now open for pre-orders and will hit stores next week.

Apple’s Senior Vice President of Hardware Engineering, John Ternus, expressed excitement about the MacBook Neo, highlighting its breakthrough affordability, durable design, Liquid Retina display, Apple silicon-powered performance, and other top-notch features that make it a unique offering in the market.