UK smartphone users are being cautioned to remain alert for a concerning new text message circulating on devices. These recent fraudulent messages are a resurgence of the well-known “Hi Mum” scam, which has already resulted in significant financial losses for victims.

The scam typically starts with a seemingly innocent text from a supposed family member using a new phone number, referencing the current summer season to appear timely. An example message might say, “Hi Mum, I’m feeling overheated and stressed. Please reach out to me on my new number – it’s urgent.”

Upon receiving a reply, the scammer pretends to be a distressed family member in need and eventually requests a money transfer, often claiming it as an emergency situation. These scams are successful in exploiting parents’ natural inclination to help their children, creating a sense of urgency that prompts quick action without much scrutiny.

If you encounter such a message, refrain from responding. Instead, verify the safety of your family member using their established phone number. If it is indeed a scam, report the text promptly to prevent others from falling victim.

In case you receive a suspicious message:

– Avoid replying.
– Reach out to your loved one using their usual contact number.
– Forward the suspicious text to 7726, the UK’s spam reporting service.

Although the scam may appear obvious in hindsight, it has duped numerous victims, particularly those less versed in technology, by leveraging emotional manipulation to craft compelling narratives that coerce individuals into sending money without validation.

The financial impact of these scams is substantial, with Action Fraud revealing that over £220,000 was lost to “Hi Mum” scams in the UK between 2023 and 2025. To stay safe, exercise caution with any unexpected message purporting to be from a family member. Always verify their identity through a trusted communication channel before taking any actions like responding or transferring funds.