Meghan Markle has unveiled a fresh announcement for her As Ever brand, sparking excitement among fans. The Duchess of Sussex is set to launch a new product from her limited seasonal collections, with a ‘save the date’ teaser shared by both the brand and the former Suits star on Instagram.
Fans are eagerly anticipating October 28, the scheduled date for the new product reveal. The teaser clip, posted on Meghan and As Ever’s official Instagram pages, simply urges followers to mark their calendars for the upcoming event without divulging further details.
Despite the lack of information, the teaser managed to stir up enthusiasm among fans, who took to Twitter to express their anticipation. Comments ranged from praising Meghan’s work ethic to expressing excitement about the upcoming product release.
The impending product launch follows closely on the heels of Meghan’s recent introduction of the 2024 edition of her Sauvignon Blanc wine. This new addition will expand the range of products available on asever.com since the brand’s debut earlier this year.
Meghan’s introduction of the wine was accompanied by a message stating, “We heard you missed us. We’re back…and we brought a friend. Shop now on asever.com and wine.asever.com.” The accompanying image featured a wine bottle chilling in a bucket of ice, with a glass nearby.
Before heading to Paris Fashion Week, Meghan shared a post on Instagram showcasing her apricot spread and orange marmalade. The As Ever website describes the Sauvignon Blanc as a bright and balanced wine, ideal for various occasions and easy to enjoy year-round.
While the release of the Sauvignon Blanc was a surprise, Meghan had previously hinted at expanding her brand’s wine offerings. Plans for a Méthode Champenoise Napa Valley sparkling wine and additional varietals were announced over the summer.
Unfortunately, amidst the brand’s expansion, Meghan faced a setback with the departure of her 10th key aide after just three months. Former Netflix publicist Emily Robinson, hired to oversee PR for the Sussexes, is no longer working with them, according to a spokesperson for the couple.
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