Sky’s NOW platform is offering a new Entertainment Membership deal at a discounted rate of £3.99 per month, down from the usual price of £9.99. This offer includes access to premium channels like Sky Atlantic, Sky Max, Sky Witness, and more. To avail of this deal, users must commit to a 12-month subscription, as it is a limited-time promotion.

NOW is a streaming service that eliminates the need for a satellite dish installation. Users can stream content on various devices such as smartphones, tablets, smart TVs, gaming consoles, and Fire Sticks by downloading the NOW app. While NOW does not provide all the features of Sky’s Q or Glass products, it offers an affordable way to stream premium shows.

The £3.99 offer does not include HD streaming and features advertisements during viewing. Users can opt for Boost or Ultra Boost upgrades for an ad-free experience and enhanced video quality, with Boost priced at £6 per month for 1080p access and Ultra Boost costing £9 monthly for 4K streaming and Dolby Atmos support.

In addition to the Entertainment deal, NOW is also reducing prices for its Cinema and Sports plans. The Cinema plan is now priced at £6.99 per month, saving users £3, while the Sports plan has been discounted to £27.99, a £7 reduction in monthly fees.